Projects


ALICE SMITH


Creative Strategist
London / Berlin

Education / awards
2024 | UAL Fast Futures cohort

2023 | Spotify X Roundhouse mentorship

2023 | D&AD New Blood winner

2023 | BA Creative & Cultural Industries, Kingston University London  

A strategist and conceptual thinker currently exploring how emerging technology reshapes culture, identity, and society in the 21st century. Curious about using speculation and design research to help brands and communities understand their role in society beyond trends.

I’ve intentionally worked across large-scale commercial agencies and small-scale studios to grasp the reality of the creative industry and how it's developing (spoiler, the structure of advertising is collapsing). The overlaps and differences taught me the importance of reputation, brands as modern day cults, and the ever-present desire for authenticity from marketing savvy consumers. Now, my time is focused on applying strategic skills and speculative thinking to projects beyond advertising. 

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